IT’S NOT YOUR CLOTHES THAT GIVE YOU CONFIDENCE, IT’S YOUR HAIR.
THE CHALLENGE: The ask was to redesign the packaging for a very male-dominated hair loss product. We did so, but first, we changed the target audience to primarily female. This was based on our research that women will pay almost any dollar amount for products that make their hair look good.
THE RESULTS: Revive went from being a cheap drugstore product to landing on the shelves of luxury, high-end department stores. An IPO for the company was announced on the stock exchange the following year.
GALLERY
