YOUR SHOES SAY A LOT ABOUT YOU.

The Challenge: Simply, awareness. WSS has just about every conceivable shoe brand, yet they aren't exactly top of mind when it comes to shoe shopping.

The Results: A visual story-telling campaign that shows exactly what you'll find at WSS - top notch brands and a vast selection all in one place.

There is no mistaking what WSS sells. Our OOH board is completely covered in the logos of their shoe inventory.

OOH / WILD POSTINGS / PRINT

At WSS you can find the name brand shoe to match your life and style.

The images are shot so you don't see a full face or even the whole person. The message that "your shoes say a lot about you" is revealed visually through the placement of the brand logos, tying it to various Millennial/Gen Z activities.

DIGITAL / BANNER ADS.

Instead of going to the WSS website to search for shoes, we bring the website to the consumer.

You can quickly and easily search for shoes in our banner ads. Click on the shoe brand you want and drag it to the "foot" icon. All of the available styles and colors in that brand will rotate through the "foot" quickly. Click on the shoes you like and you will be sent to the WSS website with the shoes you chose in your cart ready to purchase.

ACTIVATION / THE L.A. SCENE

We'd reach our target audience where they love to hang, like Hollywood hot spots and sports bars at the beach. Our collateral pieces play up our message in a fun, humorous voice.