What’s the point of education if you can’t get a job?

THE CHALLENGE: Stanford Professor and Google X founder, Sebastian Thrun created Udacity upon the belief that education should be accessible, affordable and ultimately result in a career you love. How could this remarkable school stand out in a market saturated with online schools? Dare to imagine the future. That was Udacity’s mantra. So we used this as our concept to stand out as the only school teaching curriculum for the jobs of tomorrow in fields like autonomous vehicles, artificial intelligence and virtual reality.

THE RESULTS: Just 6 months after our campaign ran, awareness was up 56% and enrollment was up 20% and Udacity had the 2nd strongest consideration rate to enrollment in the category.